Eric Trump’s American Bitcoin to Challenge MicroStrategy by Mining BTC at $37K

Bitcoin continues to hold strong above the $100,000 mark, but the game is changing. While companies like MicroStrategy have dominated headlines for buying large sums of BTC, Eric Trump is betting on a different approach: mining.

Speaking at Consensus 2025, Trump revealed that American Bitcoin, co-founded by him, plans to mine Bitcoin at just $37K–$38K per coin — significantly below the market price. He believes this low-cost production strategy could allow them to outpace MicroStrategy in the long term.

Eric Trump stated that there are “two races for Bitcoin: buying and mining,” and American Bitcoin is determined to win the mining race. Rather than depending on over-the-counter buys, the firm wants to build up its BTC reserves from scratch.

CEO Asher Genoot says the company is ready to invest billions to scale their mining operations. Their ultimate goal: to rival, or even surpass, MicroStrategy’s 568,000 BTC holdings — but through mining, not buying.

Despite these ambitious plans, American Bitcoin is already drawing criticism. Concerns are rising over the Trump family’s deepening involvement in crypto and potential conflicts of interest. Some analysts, like Xtra, even accuse them of market manipulation tied to past executive orders and low-liquidity market plays.

Still, Eric Trump remains bullish. He believes Bitcoin could eventually replace SWIFT and sees American Bitcoin as a key player in making the U.S. a crypto superpower.