Strategy’s Bitcoin Bet Accelerates: Weekly Gains Reach $1.2 Billion

As institutional involvement in cryptocurrency markets continues to expand, Michael Saylor’s Strategy remains one of the most aggressive Bitcoin accumulators in the world. The company’s latest weekly update for mid-March 2026 highlights how deeply Bitcoin has become integrated into its financial strategy.

According to the report, Strategy recorded a Bitcoin gain of 16,622 BTC during a single week, equivalent to approximately $1.2 billion in value. The company considers this metric as the closest equivalent to traditional net income, reinforcing its belief that Bitcoin accumulation itself represents value creation.

During the same period, Strategy acquired 22,337 BTC, achieving a 2.3% BTC yield. This reflects a consistent accumulation strategy that goes beyond price speculation, focusing instead on long-term value growth through continuous acquisition.

Looking at the broader trend, the first half of March 2026 showed strong momentum. Strategy purchased 40,332 BTC, generating a 3.0% yield. The total Bitcoin gain during this period reached 21,806 BTC, valued at nearly $1.6 billion.

Year-to-date performance further strengthens this narrative. Since the beginning of 2026, Strategy has accumulated 88,568 BTC, achieving a 3.4% yield. The company reported a total gain of 23,134 BTC, also valued at approximately $1.6 billion.

One of the key metrics used by Strategy is Bitcoin per Share (BPS). This figure rose from around 196,000 sats at the start of March to approximately 202,000 sats by mid-month, indicating increasing shareholder exposure to Bitcoin. This growth is largely driven by rising demand for the company’s preferred stock, $STRC.

The financing structure behind these acquisitions is equally notable. Strategy spent approximately $1.57 billion during the week to purchase Bitcoin. Around 75% of this amount ($1.18 billion) was raised through the sale of 11.9 million preferred shares ($STRC). The remaining $396 million came from selling Class A common stock.

This hybrid financing model allows Strategy to continue expanding its Bitcoin position while attracting a broader range of investors. Preferred stock, in particular, appeals to investors seeking more stable returns, while still maintaining exposure to Bitcoin growth.

As of March 16, 2026, Strategy’s total holdings reached 761,068 BTC, with an estimated market value of approximately $56.5 billion. This makes the company one of the largest institutional holders of Bitcoin globally.

Looking ahead, Strategy has set an ambitious target of reaching 1 million BTC by the end of 2026. To achieve this, the company would need to acquire roughly 6,158 BTC per week over the remaining months of the year.

Overall, Strategy’s approach represents a new financial paradigm where Bitcoin is not just an asset but a core component of corporate value creation and capital strategy.